Chief Marketer Staff
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In a Sea of Pink, Only the Strong Stand Out
October is National Breast Cancer Awareness Month-a fact that’s hard to miss. Walk into almost any store this month and you’ll be awash in pink products
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Email
Add Shimmering Lights to Your Holiday Email Marketing
Tips for sprucing up your email marketing creative this holiday season
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Agencies
Mrs. Meyer Sampling Event Turns SF Fountain into Kitchen Sink
Eco-friendly cleaning brand Mrs. Meyer’s brought its Clean Day products to San Francisco last month-and dumped them into the fountain in San Francisco’s Ghirardelli
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Agencies
Successful Creative Is Full of Crap… Make That CRAP
Every successful piece of marketing creative entails a certain amount of crap, according to freelance copywriter Lauren Brenner. Make that CRAP: Curiosity, Report, Action, and Proof.
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Customers Asked to Share Handy Uses for Vaseline
Packaging innovations continue to improve the consumer experience and sales. Oreo developed its self-closing, pullback seal
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Facebook Helps Boston Celtics Score Ticket Sales
A strong social media strategy helped the Boston Celtics increase its e-mail marketing database by 20%.
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Crain, Draft Named to DMA Hall of Fame
The Direct Marketing Association has inducted Rance Crain, president, Crain Communications Inc. and Howard Draft, executive chairman of Draftfcb, into its Hall of Fame.
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Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?
Broker Roundtable: Is DRTV Still a Viable Medium for Marketers to Pursue?