* Scholastic at Home
* Miracle of Aloe Product Buyers
* Chinese Companies and Executives
* Female Business Subscribers
* Dentists in the USA
* Education Direct Canadian Master File
* Trump Exclusives Co-op
* USA Datanet Statement Program
LISTS UNDER NEW MANAGEMENT
Scholastic at Home
Scholastic Inc. has appointed Millard Group Inc. to oversee the Scholastic at Home files. More than 6.2 million members of school-based clubs and continuity programs are named on the Scholastic at Home master file. A separate Scholastic at Home Spanish Speaking master file contains 130,000 active members. List Services Corp. was the prior list manager.
Selections: Hotlines, child age/gender, paid, state/SCF/ZIP
Price: $95/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com and Kelly Russo at 603-924-9262, ext. 2591 or krusso@millard.com
Miracle of Aloe Product Buyers
ACI Reelpoint Direct has assumed management of the Miracle of Aloe Product Buyers file. Some 145,000 names are on file. About 59% of the customers are women, 55 or older, who spent an average of $48. The sources are space advertising, direct mail and the Internet. List Locators & Managers formerly managed this file under a slightly different title.
Selections: Hotlines, state/SCF/ZIP
Price: $95/M
Contact: ACI Reelpoint Direct, Jennifer Basile at 781-213-9149 or jenniferb@reelpoint.com
NEW LISTS
Chinese Companies and Executives
Thirteen million names have been assembled on the Business Companies and Business Executives in China database. This data is printed in Chinese characters. The sources include government records, industrial associations, Yellow Pages, credit reports and the Internet.
Selections: Names/titles, senior managers, telephone/fax numbers, industrial codes, Web site, e-mail, import and export countries/volume, postal code, primary business, annual revenue/revenue range, geographic area/city
Price: $150/M
Contact: MKTG Services, Jane McDonnell at 215-867-4129 or jmcdonnell@mktgservices.com
Female Business Subscribers
Women who spend $200 to $300 annually for publications are named on Female Business Subscribers list. The count for the last 12 months is 262,805. The sources are telemarketing (80%) and direct mail (20%).
Selections: State/SCF/ZIP
Price: $120/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
Dentists in the USA
A total of 111,539 men and 19,746 women are identified on the Dentists in the USA list. Only two states have five-digit counts; California (24,170) and New York (13,323). The sources include direct mail, telemarketing and registrations.
Selections: Job function/title, revenue, number of employees, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or jrucker@bethesda-list.com
CANADIAN LIST NEWS
Education Direct Canadian Master File
Education Direct has launched a master file of Canadian buyers and inquirers. Nearly 10,000 buyers, plus 70,000 inquirers from the last 12 months are offered. The unit of sale ranged from $300 to $800 for courses. The sources are inserts, ride-alongs, space advertising, direct mail, direct response TV and the Internet.
Selections: Course, age, FSA/province
Price: $110/M (buyers); $90/M (inquirers)
Contact: Macromark Inc., Star Rell at 845-230-6331 or star@macromark.com
NEW INSERT MEDIA
Trump Exclusives Co-op
Trump Direct Media will launch Trump Exclusives its first co-op mail program in January targeting one million households in New York. Other mailings next year will follow in Los Angeles, Northern California, Chicago, South Florida and Atlanta. More than 30 million households with $100,000 or better incomes will be targeted in 2006. Up to 15 inserts no larger than 5-1/4 by 8.3 inches will be placed in envelopes. Inquires for inserts heavier than .25 once will be considered.
Price: $70/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or jsmith@mokrynski.com
USA Datanet Statement Program
The communications firm USA Datanet plans to launch a billing statement program in February. The annual circulation is 2.4 million pieces targeting men and women about equally. Its customers’ average household income is $50,000.
Selections: Telephone/Internet customer, state/ZIP
Price: $45/M
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or Christie.Langdon@stantondirect.com
