Chief Marketer Staff, Author at Chief Marketer

Wish List

Sears, Roebuck and Co. brought Christmas to New York City early when it unveiled a three-story snow globe in Times Square last month to kick off its first

Agencies

LISTLINE

NEW LISTS ProFlowers Z-24 Experian demographic and CircBase subscriber data overlays were used to create ProFlowers Z-24, a list identifying nearly 1.7

Agencies

The Chutzpah of Don Peppers and Martha Rogers

WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source

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Shirts, Panini and Desire

Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get

Agencies

DMA Blows Another Chance to Defend Industry

LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive

Listline e-Newsletter 12/01/05

Dennis Publishing has appointed Worldata to manage the Maxim, Stuff and
Blender magazine lists, effective Jan. 1. The men’s lifestyle titles
Maxim and Stuff have 1.9 million and 1 million subscribers,
respectively.

Agencies

Kestler Financial Improves Its Two-Way Dialogue

What’s a wholesaler of financial products to over 5,500 independent brokers to do when it has to gather information regarding quotes and respond to agent inquiries? Here’s what Kestler Financial Group, Inc. did.

That was the challenge facing Kestler Financial Group, Inc. (KFG), a company specializing in securities, annuities, life insurance and long-term care insurance.

Agencies