* Maxim/Stuff/Blender
* Flow Control Magazine
* Miracle of Aloe Product Sample Responders
* Accurate Office Product Buyers and Decision Makers
* Tea Time Magazine
* Beijing Companies and Executives
* Intimate Promise Blow-in
* Belardi/Ostroy ALC Expands With New Offices
* DMA Hosts Insert Media and List Council Parties on Dec. 7
* People in the News
LISTS UNDER NEW MANAGEMENT
Maxim/Stuff/Blender
Dennis Publishing has appointed Worldata to manage the Maxim, Stuff and Blender magazine lists, effective Jan. 1. The men’s lifestyle titles Maxim and Stuff have 1.9 million and 1 million subscribers, respectively. Blender a music magazine has 650,000 subscribers. The appointment includes a master file with more than 3.6 million subscribers. Lake Group Media Inc. has been handling these files.
Selections: Age, income, gender, recency, state/SCF/ZIP
Sample usage: Details Magazine, Sports Illustrated, Bank of America, Time Magazine, Men’s Health
Price: $100/M to $105/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
NEW LISTS
Flow Control Magazine
Grand View Media Group has introduced postal and e-mail lists for Flow Control Magazine. A total of 30,271 subscribers and 18,133 e-mail addresses are available, in addition to telephone numbers for most subscribers. There are 737 Canadian subscribers available as well. This technology magazine reaches design engineers, managers and others concerned with the control, containment and measurement of fluids in industry.
Selections: Job function, business/industry type, product, state/SCF/ZIP
Price: $135/M (postal file); $300/M (e-mail file)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 michael.costantino@edithroman.com (postal file) and ePostDirect, Maggy Pizzuto at 800-409-4443, ext. 844 or maggy.puzzuto@epostdirect.com (e-mail file)
Miracle of Aloe Product Sample Responders
Space advertising is the source of the Miracle of Aloe Product Sample Responders list. There are 100,000 names from the last 6 months available. Some 50,000 names are available from the last 7 to 12 months. These consumers paid $7 in shipping and handling charges to receive a “free” aloe plant and aloe product samples.
Selections: State/SCF/ZIP
Price: $75/M (last 7- to 12-month responders)
Contact: ACI Reelpoint Direct, Jennifer Basile at 781-213-9149 or jenniferb@reelpoint.com
Accurate Office Product Buyers and Decision Makers
A total of 748,102 names have been assembled on the Accurate Office Product Buyers and Decision Makers file. Telemarketing inquiries will be considered. The source of these names is the Internet.
Selections: Business/industry type, company size, gender, income range, job title, monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: A Plus Media Group Inc., Alexander Analitis at 847-657-1566 or alexa@aplusmg.com
Tea Time Magazine
Hoffman Media LLC now offers the subscription list for Tea Time Magazine. A total of 20,890 tea-loving subscribers are offered. No telemarketing is allowed.
Selections: Recency, state/SCF/ZIP
Price: $115/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
NEW COMPILED LISTS
Beijing Companies and Executives
CBCInnovis has introduced the Beijing Companies and Executives list. A total of 582,420 names are available. The lists are printed in Chinese characters. This file has been compiled from registration, corporate and credit data.
Selections: Contact name, Business/executive telephone numbers, SIC code, name of legal representative at business, current/original registered capital, date of founding, local tax ID, registration number
Price: $150/M (Beijing companies); $200/M (Beijing executives)
Contact: MKTG Services, Jane McDonnell at 215-867-4129 or jmcdonnell@mktgservices.com
NEW INSERT MEDIA
Intimate Promise Blow-in
Intimate Promise by Roamans recently introduced a catalog blow program. The annual circulation exceeds 1.1 million. The catalog reaches women who wear large clothing sizes. Only one insert will be accepted per catalog. Inserts must be between 3-1/2 by 5 inches and 5-1/2 by 5 inches, weighing up to .25 ounce.
Price: $35/M
Contact: Media Horizons Management, Rachel Mines at 203-604-1786 or rmines@mediahorizons.com
IN THE NEWS
Belardi/Ostroy ALC Expands With New Offices
ALC of New York LLC changed its name to Belardi/Ostroy ALC LLC, effective today. To accommodate recent growth the firm will relocate on Dec. 5 to a new 11,500-square-foot corporate headquarters at 16 W. 22nd St. in New York. It’s 53% larger than its current location. A new office in Ridgefield, CT was recently opened.
DMA Hosts Insert Media and List Council Parties on Dec. 7
The Direct Marketing Association’s Insert Media Council will hold its annual roast and toast holiday luncheon between noon and 2 p.m. on Dec. 7. The combined List and Database Council and Business-to-business Council Holiday Party will be held 4:40 to 6:30 p.m. on the same day. For more information call 212-790-1500.
People in the News
Scott Wells has joined Walter Karl Inc. as an account manager. Wells will work at the firm’s Chicago office. He formerly worked for Rubin Response Management Services Inc.
