Chief Marketer Staff

• Agencies

  Leading With Loyalty

  The Internet wasn’t even dreamed of nor were computers when a group of 38 resorts got together in 1928 to form The Luxury Hotels of Europe and Egypt.

• Agencies

  Get on With It!

  IT’S BEEN FASCINATING TO WATCH the Board of Governors and the Postal Rate Commission trade barbs over what they believe is good or bad about postal reform.

• Revving the World

  For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

• Agencies

  The Arts and (Database) Sciences

  IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president

• Agencies

  Consumers 2.0

  MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling

• Wish List

  Sears, Roebuck and Co. brought Christmas to New York City early when it unveiled a three-story snow globe in Times Square last month to kick off its first

• Agencies

  NetworkOmni Gets Big Response

  NetworkOmni got nearly a 9% response to a regional postcard campaign promoting its language-translation services to emergency response agencies. The firm

• Agencies

  Puma Gets In The Game

  Puma has laced up a brand integration deal with Activision for its True Crime: New York City videogame, which includes an in-game sneaker collection mission

• Agencies

  Be Your Own Spam Filter

  Having trouble getting your e-mail messages delivered? It may be because they look and read like spam. But it’s usually not one glaring aspect of your

• PROMO Xtra

  Excerpts from our e-newsletter 11/9 From Ad:Tech: If you’re looking for kids eight to 15 years old, you better check the Internet, now the main communication