Chief Marketer Staff
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The Arts and (Database) Sciences
IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president
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Getting There
INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things
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Consumers 2.0
MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling
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Mailers Ask: What’s the Hurry?
Merry Christmas, direct mailers. The U.S. Postal Service will introduce its new rates on Jan. 8 a week or two earlier than expected. And mailer groups
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The Chutzpah of Don Peppers and Martha Rogers
WE HAVE FOLLOWED WITH great interest Ray Schultz’s battle with Don Peppers and Martha Rogers (Direct Hit, Sept. 1 and Commentary, Oct. 1). The source
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Shirts, Panini and Desire
Because I stayed at a Las Vegas resort hotel seven years ago, I now get its brochure every 90 days, even though my plans are to return right after I get
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DMA Blows Another Chance to Defend Industry
LESS THAN A WEEK AFTER Direct Marketing Association president John Greco vowed in his keynote speech at DMA05 in Atlanta that the association would strive
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Traveling Light
WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,
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The Trinity
The best thing about DMA05 for me was the Hall of Fame selections. For once, the DMA got it just right. Take Boardroom founder Marty Edelston. He’s a