Chief Marketer Staff

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  Branding Convenience

  Once the stepchild of brand retailing, in a world of high-RPM consumers, convenience stores may become the next darling of channel marketing. Credit for

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  The Arts and (Database) Sciences

  IT’S A LUCKY MAN WHO COMBINES passion and profession: It’s a talented man who wins accolades for doing so. Meet that talented man John Elliott, president

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  Consumers 2.0

  MADONNA MAY be the queen of self-invention, but 280 million Americans are giving the Material Girl a run for her money. Consumers are creating and controlling

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  Five Delivery Tips

  Filters that keep legitimate spam out of your inbox can block e-mail as well. Here’s how to improve deliverability and boost open and response rates.

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  Big Spenders

  A FEARLESS PREDICTION: 2007 IS GOING TO BE A banner year for direct marketers. And 2006 will be a good one for vendors. That’s because DMers intend to

• Wish List

  Sears, Roebuck and Co. brought Christmas to New York City early when it unveiled a three-story snow globe in Times Square last month to kick off its first

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  LETTERS TO THE EDITOR

  A FINE TRIBUTE Ray Schultz’s Oct. 1 tribute to Ed McLean (The Fine Art of Ed McLean) was both touching and eloquent. I was not only a friend of Ed’s but

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  Politicians and the Unlimited Spamming of America

  LAST MONTH MARKETERS narrowly dodged a legislative bullet when HR 1606, the Online Freedom of Speech Act, was defeated. Had it passed, holiday season

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  No-Pinch Belt Tightening

  Have you heard the rumor that the Grand Canyon was created by a Scotsman who lost a coin? With a bit of Scots-Irish blood, I can vouch for the Scots inclination

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  Financial DMers Change Channels

  Call it a case of holding the bean counters accountable: Financial services marketers are ratcheting up spending on measurable marketing media. The ones