Chief Marketer Staff
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Agencies
Why Digital Ad Agencies Must Learn to “Play the Market”
The modern ad agency must possess the capacity to
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Agencies
Sponsored Goodies for Marathon Runners
The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course
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Agencies
Idea to Steal-Thank You Cards
The element of surprise and delight is simply that-surprise and delight. When a brand hands a customer something completely unexpected it shows that customer’s loyalty is appreciated
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Agencies
Groupon Social Coupons Unprofitable for One-third of Marketers: Study
Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon
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Agencies
Digital Technologies That Help Build Consumer Loyalty: Study
In the consumer loyalty space, digital technologies have made it far easier for brands and retailers to maintain direct communication with existing customers and recruit new ones
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Mobile
The Mouse Goes Mobile: Disney Embraces PDA Marketing
Disney may be a small world after all, but it takes big people to access it, especially via mobile devices.
Disney
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Cracking the C-Suite: Finding the Right Exec to Close the Sale
Even in today’s economy, there is business out there. Identifying and engaging the right decision-maker, at the right time, is more vital than ever.
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Agencies
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.
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Agencies
Epsilon’s Raiche Tackles Challenges, Opportunities In Healthcare Marketing
By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.
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Agencies
With Catalog Blow-Ins, Upside Far Outweighs the Downside
For catalogers, the potential for blow-ins in terms of incremental revenue gains is significant, while the downside risks are minimal. So why don’t more catalogers take advantage of them?