Sponsored Goodies for Marathon Runners

Posted on by Chief Marketer Staff

The ING New York City Marathon is set to take place Nov. 7. Some 45,000 runners will attempt the 26-mile course with an expected 100,000 friends, family and others cheering them on along the course.

Thirty-one sponsors are also participating and one of the first encounters runners will have with sponsors is when they pick up their “goodie bags” at the three-day ING New York City Marathon Health and Fitness Expoat the Jacob Javits Center, held Nov. 4 through Nov. 6.

Here’s a peek at the samples and promotional items that will be included. (Surveys have shown that promotional products can have a memorable impact.)

Emerald Nuts and Kettle Chips
Asics/Runners World Course Map
Nissan/Runners World Marathon Retrospective
Hospital for Special Surgery branded drawstring backpack
Poland Spring Natural Water
Andalucia Nasal Strips
Runner’s World book excerpt: “Run Long”
Gatorade Endurance Formula
Grana Padano Nutritional Brochure and Reflective Armband
Foot Locker Tattoo
Dunkin Donuts Magnet
Timex Magnet (bound into Marathon Program)

More

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