Chief Marketer Staff

• Email

  Q&A: Making Money While Email and Social Media Make Nice

  Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.

• Agencies

  The Power of a Customized Email Promotion

  We all know customized emails can be effective. Here are some of their most important characteristics

• Agencies

  Postal Service to Appeal Rate Hike Denial

  The U.S. Postal Service has decided to appeal the Postal Regulatory Commission

• Jerry Foote, of Names and Addresses Inc., Dies at 63

  Jerry C. Foote, former president of Names and Addresses Inc., died on Oct. 18, after suffering from heart disease. He was 63.

• Email

  Five Tips for Complying with the Can-Spam Act

  Given how complex marketing has become, it

• Agencies

  How Simon Mall’s New App Benefits Retailers and Shoppers

  A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store

• Toys R Us Kiosks Allows Kids to Create “Wish Lists”

  Toys R Us is installing kiosks is every store across the country for kids to input “Wish Lists” of everything they are dreaming of finding under the tree Christmas morning

• News Brief-Dunkin’ Donuts

  Dunkin’ Donuts has renewed its sponsorship agreement with the 17-time World Champion Boston Celtics.The three-year extension, which will focus on community and promotional initiatives

• Agencies

  Broker Roundtable: How Reliable Are Income Selects?

  This week’s question: How reliable are income selects on lists, especially in light of the current economy? Our current panel features Jim Hall of All That Marketing, Matt Kaiser of Veradata and Don Yaffe of Belardi/Ostroy. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)

• YouTube Campaign Leaves Orabrush Smiling

  Orabrush is proof that there