Chief Marketer Staff, Author at Chief Marketer

Starbucks Enters Movie Business With Lionsgate

Starbucks Corp. is moving beyond the coffee cups and is heading for Hollywood.

The Seattle-based coffee chain is marking its first foray into the movie industry under a new deal with Lionsgate, in which it will promote the new film Akeelah and the Bee in some 5,500 stores in the U.S. and Canada.

Sports Arena Gets AT&T Name

The sports arena known as SBC Center in San Antonio, TX, has been renamed the AT&T center as part of a marketing campaign that the telecommunication giant has adopted since being acquired by SBC Communications last year.

Best Buy Speeds into Car Racing with Sponsorship

Best Buy will sponsor the No. 66 Haas CNC Racing team in the 2006 NASCAR Nextel Cup Series. The Best Buy sponsorship will be branded on the No. 66 car, as well as on driver and crew uniforms, trailers and merchandising items.

Agencies

Court TV Launches Dominick Dunne Sweeps, Scratch Game

Court TV is hitting the streets with a new scratch-and-win game and an online sweepstakes to drive awareness of its new season of Dominick Dunne: Power, Privilege and Justice.

Agencies

Live Teams With Travel Site for Dream Get-Aways

Morning talk show Live With Regis and Kelly is kicking off a new trivia contest with travel site IgoUgo.com, which gives consumers a chance to win a dream vacation anywhere in the world.

Agencies

KFC Sweeps Ties to the Big Game

Kentucky Fried Chicken is out with a sweepstakes to generate excitement for the Super Bowl and all the partying around the game.

U.S. Marketers Lead in Some Data Areas, Lag in Others: Survey

(Direct Newsline)—Where do U.S. marketers stand in terms of data sophistication? They lead their global counterparts in technical knowledge, but are frustrated in some other areas, including one surprising one: List and data purchasing. according to a new survey by Alterian.

Agencies

Citrix Teams up with Event Honoring the Military

Citrix Government Systems will donate 750 tickets for military personnel to attend a Jan. 19 NHL Washington Capitals game honoring men and women of the military. Citrix is also supporting the event dubbed “Capital Salute to Military Night” by providing …

News Brief

AIRTRAN AIRWAYS: said it is the first airline to offer Black Cherry Vanilla Coke on all flights beginning immediately. Coca-Cola said in November that it would introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke this month based on …

Microsoft Unwraps Ad Research Incubator

At its Redmond WA headquarters on Friday, Microsoft unveiled a development effort to produce innovative digital ad products that can be deployed on its MSN Search pages and on other media