Chief Marketer Staff

• Editor’s Note: My Brain on Integrated Marketing

  IT ALL STARTED WITH MY BIG HEAD. Specifically, I wear a size 8 1/2. Putting a standard hat or knitted cap on a conk that size is like trying to pull a

• Agencies

  CM Listline: Truly Christmas Lists

  What is really relevant this time of year? Is it catalog list exchanges and corporate gifts at work, or tree trimmings and family gatherings at home?

• Agencies

  Four Wheels for Four Legs

  Mitsubishi is the official vehicle sponsor for the Chicago Chapter of PAWS, the city’s largest No Kill humane organization. The running group Team Paws

• Agencies

  Good Things From Martha: Sub Card Ideas

  Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription

• Agencies

  Sweeps Don’ts

  DON’T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they’re not

• Agencies

  Use Drip Dialogue to Build Loyalty

  In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they

• 5TIPSTO DESIGN ENVIRONMENTALLY FRIENDLY P-O-P

  Here are five basic elements to think about when designing environmentally friendly POS items: SIMPLIFICATION: You want to design for fewer components,

• Agencies

  Make Logo Bearing Freebies Worth It

  Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty

• Web Tips: Video Without Tears

  For many Web marketers, video is a two-edged sword. They know that visitors are more highly engaged by a website that contains sound and motion, but creating

• Mobile

  A Head Count for Mobile Ads

  First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile