Chief Marketer Staff

• Agencies

  Good Things From Martha: Sub Card Ideas

  Leave it to Martha Stewart to find crafty ways to pack a cornucopia of incentives into a renewal offer. In a recent mailing, if a $25 one-year subscription

• Agencies

  Sweeps Don’ts

  DON’T lose sight of your primary objective. Sweepstakes are usually quantitative they can draw the interest of a large number of people, but they’re not

• Agencies

  Use Drip Dialogue to Build Loyalty

  In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they

• 5TIPSTO DESIGN ENVIRONMENTALLY FRIENDLY P-O-P

  Here are five basic elements to think about when designing environmentally friendly POS items: SIMPLIFICATION: You want to design for fewer components,

• Agencies

  Make Logo Bearing Freebies Worth It

  Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty

• Web Tips: Video Without Tears

  For many Web marketers, video is a two-edged sword. They know that visitors are more highly engaged by a website that contains sound and motion, but creating

• Mobile

  A Head Count for Mobile Ads

  First come the ads, and then, as night follows day, must come the metrics. That’s the rationale behind new guidelines for measuring the impact of mobile

• Agencies

  Join the Coupon Crowd: Examining the Social/Coupon Connection

  To judge how hot the social coupon space is now, try this unscientific experiment. Look up an online article on one of the category leaders say, Groupon

• Chieftains: Who Was Your Marketing Mentor?

  QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,

• In Search, Size Matters: Make Sure Your Automation Investment is on the Right Scale

  When looking at what tools you need to automate your search engine marketing operations, make sure you’re selecting the tools right for the size and scale