Chief Marketer Staff

• Agencies

  Stay Tuned for an Important DM Message

  THE COCKLES OF MANY A direct marketer’s heart were warmed this winter by online shopping’s reported fortunes. Doubtless some of the increase in business

• Agencies

  Internal Affairs

  Happy employees make better brand ambassadors. So do happy retailers, happy B2B customers and happy customer service reps. That has prompted some companies

• Agencies

  From Junk Mail to Junk Food

  One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.

• CORRECTION:

  An article in the February issue reported that Eastman Kodak Co. has renewed its sponsorship of the Olympics through 2012. The sponsorship runs through

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  Postage Paid

  Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits

• Agencies

  Put Up or Shut Up

  AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail’s certified e-mail

• Diamondz are a Bratz Best Friend

  MGA Entertainment Inc. is rolling out a new line to its popular Bratz doll collection called Forever Diamondz offering consumers the chance to bring home

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  Notes From the Diaper Bag

  WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

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  This Owl Brays Like a Donkey

  AdFreeBlog.org asks bloggers to swear off corporate advertising.

• Agencies

  Retailers Walk Beyond Foot Traffic

  SPECIALTY STORES USED TO live on foot traffic, but today that’s not enough. Retailers need a leg up from things like private-label credit cards and brand