Chief Marketer Staff
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November’s Top Five Articles
Facebook and list firms were the subjects of the most-read articles on Directmag.com in November.
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Make Ease of Use Your Website’s Unique Selling Proposition
As online retailers jostle for consumers+ attention this holiday season, most are focusing on discounts, sales, and other flashy promotions to drive traffic to their Websites. But Diane Buzzeo, CEO of Ability Commerce and Marketing Concepts, believes that more marketers should highlight their site
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Ambassador Programs and Cable Networks: Karmaloop Goes Beyond Social
Social marketing has come to mean promoting a brand via Facebook, Twitter, and other online networks. But with its rep program, Karmaloop was selling streetwear to teens and young adults via social networking back when a
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Broker Roundtable: Health-Related Lists in an Aging Society
This week’s question: As the general population continues to age, will health-related lists become more important?
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Agencies
Sports Authority Uses Check-ins to Build Black Friday Store Traffic
Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed
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Agencies
Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010
The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates
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Agencies
Use Drip Dialogue to Build Loyalty
In a traditional loyalty program, the key component of dialogue is the value exchange you provide value-added information to your customers, and they
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Agencies
Make Logo Bearing Freebies Worth It
Distributors of promotional products reported a 9.4% increase in sales, to $7.8 billion, for the first half of 2010, according to the Advertising Specialty
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5TIPSTO DESIGN ENVIRONMENTALLY FRIENDLY P-O-P
Here are five basic elements to think about when designing environmentally friendly POS items: SIMPLIFICATION: You want to design for fewer components,