Chief Marketer Staff
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Email
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails
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Mobile
Mobile Campaign Lets Fans Look Deeper into “Inception” DVD
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway
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News Brief-HHGregg
HHGregg: the appliance and electronics company launches today the “12 Gifts of Christmas” promotion. Through Dec. 20, consumers who register at www.hhgregg.com/hhgives will get the chance to win a different LG product each day
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Broker Roundtable: Will a new Postmaster General change anything at the USPS?
This week’s question: Will the presence of a new Postmaster General change anything? Does anybody expect any dramatic difference from how the USPS was under Jack Potter?
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Agencies
First Step in Monetizing Social Media: Listening
As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.
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Mobile
JCPenney Unwraps New Mobile Initiatives for the Holidays
JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles
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Mobile
Global Ad Forecasts Call For Growth Led By China
The numbers may differ by a tenth of a percentage or so, and the hard dollars may not line up, but the general trends are the same: Global marketing spending is going to jump in 2011, with Brazil, Russia, India and China (the
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Email
Why Email Needs to Enter the Social Circle
why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded.
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Eye on Holographics
Holographic packaging can add shelf appeal and draw consumers’ attention. The latest advances in film coating and manufacturing technology have opened the door for even more innovative opportunities