Chief Marketer Staff

• Email

  Email 2011: The Pros Prognosticate

  Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you.

• Broker Roundtable: What Can We Expect from Congress?

  This week’s question: With a new Congress coming in, what kind of legislative climate you expect in terms of privacy, do-not mail laws etc.? What will that mean to business?

• Legal Data Watch: Behavioral Targeting Hot Topic For Next Congress

   

• Bacardi Pushes Leading Brands to Pull Others Along

  Bacardi USA is using its powerhouse brands, like Bacardi Rum, Grey Goose Vodka and Dewar’s White Label, to draw attention to its entire portfolio

• 5 Trends to Watch in 2011

  If 2010 led marketers farther into the digital world to wring what they could from Facebook, Twitter, wireless devices and other non-traditional promotional medias, 2011 will also deliver its own curve balls

• News Brief-Aspen Marketing Services

  Aspen Marketing Services named Steven Howard as president of advanced analytics

• Agencies

  Broker Roundtable: Incorporating Social Data Into Lists

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community.

• Agencies

  Techniques for Leveraging Atomic-Level Data

  Many direct marketers need to be more creative in the ways that they leverage their customer data. Sure, just about everyone uses customer data to make general decisions about whom to promote. Typically, this is done with either rules-based logic such as RFM Cells, or more formal statistics-based predictive models. However, this is just scratching the surface.

• Agencies

  Legal Data Watch: Behavioral Targeting Hot Topic For Next Congress

  For many years, direct marketers have been wary of legislation that could restrict their use of data. Among the most recent potential developments are behavioral targeting or do-not-track proposals. These could curb marketers’ abilities to track consumer behavior and clicks online so they can send prospects highly targeted offers. Chief Marketer recently spoke with Jerry Cerasale, senior vice president of the Direct Marketing Association, for an outlook about this kind of legislation in the 112th Congress.

• Acquisition

  New Credit Card Holder Lists Still a Good Bet

  A few years ago, when there were 7 billion credit card solicitations being mailed, one of the core types of lists being used was recent credit card issues.