Chief Marketer Staff

• Pizza with Everything

  7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

• Agencies

  A New IT Choice

  DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth

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  The E-zine for Cinephiles

  TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of

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  The Idiot Box Smartens Up

  WELCOME, TELEVISION! For years you’ve been the last great bastion of brand marketing. With the exception of late-night spots, most of your dollars have

• the Beat goes on

  It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster’s showcase at the Digital Life

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  Fax You

  THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

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  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

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  Marketing and Finance Out of Step

  HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

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  Nice Story, But Illy’s Ad Doesn’t Tell It

  Mark Twain said,

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  Fax Fight

  Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers