Chief Marketer Staff

• Agencies

  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

• Agencies

  But Does It Go With Jelly and Snot?

  OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought

• Pizza with Everything

  7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

• Agencies

  Catalog in a Big Box

  A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I

• Agencies

  LISTLINE

  NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

• Agencies

  Marketing and Finance Out of Step

  HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s

• Agencies

  Lowering Sales Pressure

  Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

• Greased Lightning

  When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In

• Licensed to Thrill

  Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

• Agencies

  As Seen on the Web

  WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage