Chief Marketer Staff

• Agencies

  Room Service

  SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

• Hitting a High Note

  Much as he’d like to be thought of as a regular guy, women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices

• Agencies

  Less Is More

  TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

• Burger King & the NFL

  An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food

• Illusionary Wonder

  A&E had consumers rubbing their eyes in amazement when it staged a live event around its new real-life series Criss Angel: Mindfreak. And rightly so.

• Agencies

  LETTERS TO THE EDITOR

  DON’T GET THEM STARTED I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column

• Agencies

  Cruise Line’s E-mailing a Hit

  NEW EVIDENCE THAT e-mail marketing is maturing can be seen in the success of cruise line Royal Caribbean International’s recent online video campaign.

• Buffing brand appeal

  Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

• Crack Down

  Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to

• Agencies

  The Great American (DM) Novel

  A direct mail scam is an unlikely backdrop for a novel. By all rights the action should be limited to setting up shop, placing ads, opening envelopes,