Chief Marketer Staff

• Pizza with Everything

  7-Eleven is serving up Pizza and a Movie this summer to tout its fresh foods, especially the just-launched P’EatZZa Sandwich. The chain’s two May-June

• Agencies

  Rate Case Coming, Potter Warns

  A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

• Buffing brand appeal

  Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record

• the Beat goes on

  It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster’s showcase at the Digital Life

• Agencies

  Granola With Style

  Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.

• Get back

  One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of

• Agencies

  Fax You

  THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

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  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

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  TIMELINE

  April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search

• Agencies

  Marketing and Finance Out of Step

  HERE’S MORE PROOF THAT marketing and finance are not in sync. A new survey by TargetBase shows that only 8% of all marketing execs feel that their firm’s