Chief Marketer Staff
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Agencies
Slowdown in Kids’ No-E-mail Push
THE KIDS’ DO-NOT-E-MAIL juggernaut that for the last year has threatened to wipe legal adult content out of electronic communications has ground to a
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Agencies
Search Users Try, Try Again
Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those
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from Boardroom to Bonanza
The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),
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Agencies
An A+ in Direct
Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of
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Bullet Proofs
There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,
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Agencies
Down to Earth
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed
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Agencies
Kia Dealer Mailing Is a Real Clunker
FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get
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Agencies
Rate Case Coming, Potter Warns
A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during
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Agencies
Granola With Style
Direct spoke with Gordon recently about Viva Terra’s beginnings and the challenges of starting up a catalog in today’s economic environment.