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Chief Marketer Staff

  • Agencies

    Catalog in a Big Box

    A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I

  • Agencies

    LISTLINE

    NEW LISTS Bauer Publishing More than 200,000 active subscribers are named on Bauer Publishing’s enhanced entertainment master file. All of Bauer’s entertainment

  • Crack Down

    Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to

  • Pass It On

    When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I’ve proven her guilty

  • PROMO Xtra

    Excerpts from our e-newsletter 4/24 Visa International’s newly signed $200 million sponsorship of Fedration Internationale de Football Association World

  • Agencies

    Lowering Sales Pressure

    Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

  • Agencies

    TIMELINE

    April 17, 2006 THINK PARTNERSHIP, a provider of online and offline marketing and ad services, signed a letter of intent to acquire IceRocket, a blog-search

  • All Aboard

    Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer’s

  • Shoppers Redefine Retail

    Consumers have redefined retail classes of trade, and Cannondale Associates has been taking notes. Retail consultancy Cannondale last month released a

  • Agencies

    Room Service

    SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the