Chief Marketer Staff

• Agencies

  But Does It Go With Jelly and Snot?

  OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought

• Sweet spot

  Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

• Agencies

  Lowering Sales Pressure

  Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

• Agencies

  Less Is More

  TOO MANY LOYALTY marketers think they have to be all things to all customers; they design programs that are either too expensive or offer inadequate rewards.

• Hitting a High Note

  Much as he’d like to be thought of as a regular guy, women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices

• Agencies

  Room Service

  SMOKING OR NON-SMOKING. King size or two double beds. Room service or a leisurely breakfast in the caf. Everyone has preferences when traveling, and the

• Agencies

  Fax Fight

  Does your company send advertising faxes? Make one small mistake and you could be sued under the Telephone Consumer Protection Act (TCPA). Most marketers

• Agencies

  Good to the Last Flop

  EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my

• Agencies

  Down to Earth

  MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed

• Agencies

  Kia Dealer Mailing Is a Real Clunker

  FOR WHAT MUST BE THE worst direct mail campaign in the history of the craft, look no further than a recent effort from Kia of Paramus, NJ, aiming to get