Chief Marketer Staff
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Bullet Proofs
There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,
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Buffing brand appeal
Requests for brown sugar and honey massages, eucalyptus soaks and grain and spice facials are in high demand, with spas throwing open their doors in record
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Agencies
Down to Earth
MOBILE MARKETING IS ON THE WAY, AND IT WILL usher in a Golden Age. Soon we’ll all be receiving rich-media ads over our Internet phones, being enticed
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Get back
One of the advantages of living in the New York area is access to terrific museums. On a recent Saturday, I trooped my two boys down to The Museum of
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Agencies
But Does It Go With Jelly and Snot?
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought
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Agencies
A New IT Choice
DIRECT RESPONSE radio spots and search have helped computer repair firm PlumChoice build a base of 30,000 small- and home-office customers. Ted Werth
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Agencies
The E-zine for Cinephiles
TIRED OF THE USUAL DRECK from Hollywood? Then do what many New York film lovers do: Head to the Film Forum, a small nonprofit theater on the border of
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Agencies
Lowering Sales Pressure
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,
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Sweet spot
Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively
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