Chief Marketer Staff
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Email
FTC Investigating XM Satellite Radio’s Marketing
The Federal Trade Commission is investigating XM Satellite Radio
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Agencies
How to Find Campaign Management Tools
The campaign management tool market has changed dramatically in five years. And these changes have increased the risk associated with choosing tools for a given need.
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Ear to the Ground: Listening and Responding to Blogs
While blogs may seem like a harmless way for people to communicate, they
can wield enough influence to cause significant damage to a company’s
brand and image—and that damage can be done in a minimal amount of time. -
Listline e-Newsletter 05/02/06
Direct Media Inc. now oversees Vance Publishing Corp.’s magazine
subscriber files. Altogether about 300,000 names are listed. -
J. Brown Folds into G2; CEO Dorgan Departs
Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency.
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McDonald’s Revamps Marketing Department
Peter Beresford, chairman and CEO of McDonald’s U.K. and division president of McDonald’s Northern Europe, has joined the McDonald’s global marketing department’s senior management team to lead strategic global brand development. The appointment took effect yesterday.