Listline e-Newsletter 05/02/06
* Vance Publishing
* Science News
* Shoppers Benefits Club USA
* Market Wise Gadget and Merchandise Buyers U.K.
* Complete Computer IT/IS Executives in Healthcare
* Blair Home Blow-in
* PrivacyGuard by Affinion PIP
* HFM Introduces Catalog and Fundraising Pricing
* Specialists to Test New MarketLens Models
* Teramedia Relocates Headquarters
LISTS UNDER NEW MANAGEMENT
Vance Publishing
Direct Media Inc. now oversees Vance Publishing Corp.’s magazine subscriber files. Altogether about 300,000 names are listed. Titles available include Accessory Merchandising, Closets, Custom Wood Business and Residential Lighting. The files previously were managed in house.
Selections: Number of employees, gender, telephone numbers, sales volume state/SCF/ZIP
Price: $110/M to $125/M
Contact: Direct Media Inc., Mike Mayhew at 203-532-2418 or [email protected] and Susan Levinson at 203-532-2464 or [email protected]
Science News
Kroll Direct Marketing Inc. is the new manager of Science News magazine’s subscriber list. Among the 120,980 identified are lawyers, teachers, scientists, executives and other science enthusiasts. Kroll expects to add new selections. ALC Data Management was the former list manager.
Selections: Hotlines, business address, gender, source, state/SCF/ZIP
Price: $90/M
Contact: Kroll Direct Marketing Inc., Ilene Schwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
NEW LISTS
Shoppers Benefits Club USA
Nearly 100,000 multibuyers are named on Shoppers Benefits Club USA’s list. Customers bought beauty, fitness and household products, and joined a club to receive discounts. Those on the file paid $150 for an annual membership or $20 a month. Postal and telemarketing files are available. Sources include infomercials, direct mail and telemarketing upsells.
Selections: Hotlines, state/SCF/ZIP
Price: $95/M (postal files); $150/M (telemarketing files)
Contact: Mal Dunn Associates Inc., Jennifer Schmidt at 845-278-1200, ext. 339 or [email protected] and Laura Cantinieri at 845-278-1200, ext. 218 or [email protected]
Market Wise Gadget and Merchandise Buyers U.K.
This is a list of electronics and gift buyers in the U.K. Nearly 50,000 names are available from the last six months. Direct mail and online transactions are the sources.
Selections: Recency, gender, geographic
Price: Approximately $173/M U.S.(95 British pounds)
Contact: J.R. Direct Response International Inc., Tracy Gibson at 604-940-0277, ext. 137 or [email protected]
NEW COMPILED LISTS
Complete Computer IT/IS Executives in Healthcare
This file identifies more than 22,000. Directories are the source.
Selections: Job function, telephone/fax numbers, number of employees, sales volume, professional specialty, state/SCF/ZIP
Price: $75/M
Contact: Complete Medical Lists, Tim Burnell at 603-823-8042 or [email protected] and Eric Woolf at 914-771-6640 or [email protected]
NEW INSERT MEDIA
Blair Home Blow-in
Blair Corp. is offering a blow-in program for the Blair Home catalog. More than 6.3 million catalogs are expected to be mailed in the second half of the year. Only one insert per catalog will be accepted. Insert sizes range from 3-1/2 by 5 inches to 5 by 6 inches, and weigh no more than .25 ounce.
Price: $35/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]
NEWLY MANAGED INSERT MEDIA
PrivacyGuard by Affinion PIP
Media Horizons Management now handles this package insert program. Inserts will be included in kits mailed annually to 360,000 new members of the PrivacyGuard program. One insert per package will be accepted. Inserts can be no larger than 5-1/4 by 8 inches. Maximum weight is .20 ounce. The LH Management Division of Leon Henry Inc. formerly managed this program.
Price: $55/M
Contact: Media Horizons Management, Anthony Accatino at 203-604-1793 or [email protected]
IN THE NEWS
HFM Introduces Catalog and Fundraising Pricing
Hachette Filipacchi Media U.S. List Management has begun offering catalog and fundraising rates on most of its individual lists; Change of Address Master List and the HFM Z-24 CircBase database. A new $80/M catalog rate reflects a $15/M discount off the base price. A new $70/M fundraising rate reflects a $25/M discount off the base rate. HFM’s titles include American Photo, Boating, Elle, Metropolitan Home and Woman’s Day, to name a few. Hotline selections are reduced from $100/M to $85/M for catalogs, and $75/M for fundraisers. The Z-24 CircBase reduction is from $95/M to $85/M, with a $90/M hotline. “We are pleased to be able to offer these reduced prices for the first time. This will surely improved their ROI, thus increasing the effectiveness of our files,” said in a statement Mary Lauterbach, list sales manager.
Specialists to Test New MarketLens Models
Specialists MultiChannel Solutions LLC plans to begin tests this month for its new MarketLens nine-digit ZIP models. Users will be able to identify clusters of similar households organized by neighborhoods to create prospecting lists. The models can pinpoint list segments smaller than carrier routes or census block groups. Models work best for companies with more than 100,000 active customers and distinctive consumer segments or product niches, according to Specialists. For more information contact Curt Blattner at 201-865-5800, ext. 2309 or [email protected]
Teramedia Relocates Headquarters
Teramedia Corp. has moved to a larger headquarters to accommodate growth in its list management and information technology divisions. The new address is 801 N. Magnolia Ave., Suite 402, Orlando, FL 32803.
