Chief Marketer Staff
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Email
E-mail Service Providers Adopt Goodmail: No Kidding
Top industry e-mail service providers signed reseller agreements with Goodmail for its CertifiedEmail system.
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Email
Habeas Unveils Reputation Service
E-mail accreditation firm Habeas yesterday unveiled SenderIndex, an e-mail sender reputation-monitoring service created mainly for e-mail receivers using data from its network of more than 60 million IP addresses and domains.
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Listline e-Newsletter 05/09/06
Sara Lee Direct LLC tapped Mokrynskidirect to manage the One Hanes Place
catalog’s customer list. Some 866,804 buyers from the last 12 months are
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Controversy Clouds Disney, McDonald’s Pact
It was expected that the Walt Disney Co. and McDonald’s were going to end their 10-year marriage for Happy Meal premiums later this year, but there’s controversy over the reasons why the relationship will terminate.
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Agencies
FX Offers Sneak Peek at Rescue Me
Weeks before the season premiere later this month of the firefighter drama Rescue Me, FX is giving consumers a peek at what’s to come.
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Home Depot Sponsors Six Flags Parks
The Home Depot has signed a sponsorship deal with Six Flags, swapping real estate in joint-marketing efforts and tapping Home Depot’s longtime sponsorship of non-profit KaBOOM.
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Simon Property Group Buys Nine Federated Department Stores
Simon Property Group said last week that it has acquired nine Federated Department Stores.
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TiVo Product Lets Viewers Search for Brands
TiVo has launched a new advertising search product that lets viewers create searches and select ad content.
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TiVo Introduces TV Advertising Search
TiVo Inc. has introduced an advertising search feature for TV viewers to request information from among five product categories. Its 4.4 million subscribers will be able to opt-in to hear from specific companies on an ongoing basis.