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Chief Marketer Staff

  • Federated Posts $52 Million Loss

    Federated Department Stores Inc. reported a net loss of $52 million for the first quarter, compared to a net income of $123 million last year.

  • Needs Title

    Green Mountain Coffee Roasters Inc. reported net income of $2.3 million for the second quarter, up 22.7% from about $1.5 million last year.

  • Live From the ACCM Show: Searching for Optimal SEO

    Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That

  • Live From the ACCM Show: Branding, the B-to-B Way

    Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of “The One-Two Punch of B-to-B Branding: Print and Web Creative,” held Monday. George Hague, senior marketing strategist for Mission, KS-based catalog consulting firm J. Schmid & Associates, said business-to-business companies can differentiate by service and price, but the product remains the driving force behind branding.

  • Live From the ACCM Show: B-to-Bers Love Co-op Databases Too

    Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.

  • Live From the ACCM Show: Best, Worst Tactics for Growing E-mail Lists

    In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists. So what tactic were respondents most likely to implement during the next 12 months? Viral marketing.

  • Agencies

    Wellbaskets.com Takes the Healthy Approach

    WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What’s more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75.

  • Agencies

    Our Town America Finds New Local Customers

    Edge Automotive has been able to pull in an average of 500 new customers a year using a mailing system developed by Our Town America.

  • Agencies

    Mail Order Entrepreneurs Learn Every Aspect of DM

    Entrepreneurs in mail order have mastered an exciting but very tough, detailed business. You must master merchandise selection, sales projections, and cost per response with the first mailing. You quickly learn customer relationship management as you answer inquiries and complaints, and watch unfilled orders stack up when hot items sell out in the first week.

  • Listline e-Newsletter 05/10/06

    Direct Media Inc. is the new manager of the Furniture Style and
    Residential Lighting trade magazine lists identifying 24,992 and 13,791
    subscribers, respectively. List owner Vance Publishing Corp. previously
    managed these files in house.