Chief Marketer Staff

• Short Cuts

  The American Teleservices Association has launched a blog on its Web site for association members. The blog is accessible through http://ataconnect.org/ata-blog.html. Latin-Pak, a co-op mailing firm, has debuted Latin-Pak Electronica e-mmercials, e-mail …

• Mail Stream: A Report on Incoming Direct Mail

  TravelSmith Introduces IOS TravelSmith’s new catalog IOS (Individual Original Style) targets women with comfortable, fashion-forward clothing. Vibrant colors and dramatic patterns dominate the 48-page debut. Apparel items range from camisoles ($36) and …

• Listline e-Newsletter 05/11/06

  E-Diets.com Inc. has selected MetaResponse Group to manage the
  E-Diets.com Paid Membership postal master file. More than 1 million
  names are available.

• News Briefs

  CHUCK E. CHEESE: restaurants have voluntarily pulled the Manley disco ball toy from its shelves after an investigation into whether the toy may have sparked a fire that killed two Jacksonville, FL, children this week. Chuck E. Cheese has been …

• McDonald’s To Give 25,000 Coupons at Expo

  McDonald’s USA is providing free Wi-Fi Internet services to attendees at the 2006 Electronic Entertainment Expo (E3 Expo), and is offering consumers a chance to sample the service via a coupon offer.

• Agencies

  Smirnoff Puts New Cocktail Consultant to Work

  In March, Smirnoff vodka began searching for an “enthusiastic drinks guru” to delve into the culture of cocktails, report back with his findings and represent the brand. It didn’t take long to identify the perfect candidate.

• Whirlpool Cuts 4,500 Jobs

  Whirlpool Corp. will slash 4,500 Maytag jobs by the end of 2007 as the appliance maker begins to integrate the Maytag brand into its operations following its merger in March.

• Agencies

  McDonald’s Says Customers Give High Marks for Makeover

  McDonald’s customers are giving a thumbs up to the fast-food chain’s ongoing makeover, the company claims, as it has opened 20 newly designed restaurants in the U.S. and given another 20 existing locations an extensive facelift.

• News Brief

  TOYOTA MOTOR SALES: said Tuesday that it is the exclusive sponsor of

• FTC: Real Estate Firm Tossed Financial Records in Dumpster

  A real estate title company that allegedly promised consumers it maintained “physical, electronic and procedural safeguards” of their personal financial information, but tossed their home loan applications in an open dumpster, has agreed to settle Federal Trade Commission charges that its procedures for handling this information violated federal laws.