Chief Marketer Staff
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Email
Lyris Unveils ListManager 9.0
E-mail marketing software company Lyris Technologies is expected today to unveil the latest version of its flagship product, Lyris ListManager 9.0.
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Email
FTC Should Have Better Things to Do
From the pathetic-on-multiple-levels file comes news that Kodak last week agreed to pay $26,331 to settle charges by the FTC that it violated the federal Can-Spam Act.
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Email
AOL Subscribers Switching to Yahoo!: Return Path
The vast majority of people who leave AOL and use Return Path
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Email
Marketers Plan Questionable List-Growth Tactics: Silverpop
Many e-mail marketers are planning to use list-growth tactics that others said didn
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Agencies
Kellogg, Energizer Drive Promos for Disney’s Cars
Energizer and Kellogg’s are among the latest brands to sign on as promotional partners backing Disney’s/Pixar’s upcoming release of the animated film Cars
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Agencies
Guinness Dangles $20,000 Home Bar in Contest
Guinness is looking for fans to design the ultimate in-home bar; in the process, one stout fan may win a beverage center worth about $20,000.
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Harrah’s, Speedo Partner with the AVP
The Association of Volleyball Players, Inc. (AVP) has entered into multi-year agreements with both Harrah’s Entertainment Inc. and Speedo.
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McDonald’s Names New UK CMO
McDonald’s Restaurants Ltd. has named a former British Airways marketing executive as its new CMO for northern Europe.
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Wunderman Promotes Kessel, Ross at RTC
Wunderman has promoted two leaders at its RTC Relationship Marketing unit in Washington, DC.