Chief Marketer Staff
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Digital
Radiator.com Boiling over Bum Clicks
The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane
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Agencies
Multichannel Marketing and Satisfaction Stats
We’ve all heard it. For years, the industry buzz has been about multichannel marketing. But we may be missing the mark. While some marketers technically use multiple channels to reach an audience, they are not realizing the real opportunity: to create a better customer experience, unlock a two-way dialogue and measure the results.
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Rapp Collins Creates Global Post for Von Kennel
Rapp Collins Worldwide revamped its top management to bring global scope that could jumpstart growth at the direct-marketing agency.
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Database Resources Diverted to Non-Revenue Activity: Study
Two-thirds of database administration resources are consumed by non-revenue-producing activity, and between 40% and 80% of their time is spent on problem identification and resolution, as opposed to optimization and management issues, according to a new study.
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Agencies
RedEnvelope Loss Widens in Fourth Quarter, Year
RedEnvelope Inc., San Francisco, reported fourth-quarter 2006 revenue of $22 million, down from $22.2 million in fourth-quarter 2005. The company
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Agencies
North American Delivery Unit Leads Staples’ Growth
Staples Inc., Framingham, MA, generated $4.24 billion during first-quarter 2006, up from $3.9 billion in first-quarter 2005. The office supply company
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Agencies
Sales, Earnings Up in Home Depot First Quarter
The Home Depot generated $1.48 billion in income from $21.36 billion in sales during first quarter 2006, up from income of $1.25 billion and sales of $18.97 billion a year earlier.
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Agencies
RR Donnelley Opens Mail Consolidation Facility
R.R. Donnelley & Sons. Co. has expanded its print logistics capabilities by opening a mail consolidation facility.
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Linda McQuade Joins KnowledgeBase Marketing
Linda McQuade has joined KnowledgeBase Marketing, Richardson, TX, as vice president and solutions architect. As part of the strategic consulting and analytics team, McQuade will be part of the strategic consulting and analytics team, and will provide consulting services to KnowledgeBase Marketing