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Chief Marketer Staff

  • Agencies

    Dell Income Dips in First Quarter

    Dell Inc. generated $14.22 billion in revenue during its first quarter fiscal 2007, up from $13.39 billion a year earlier. But the Round Rock, TX-based technology and services marketer

  • Agencies

    Revenue Up, Earnings Down For Acxiom

    Acxiom Corp., Little Rock, AR, generated $1.33 billion in revenue during fiscal 2006, up from $1.22 billion in fiscal 2005. But the Little Rock, AR-based data firm

  • Official in N.H. Senate Race Phone Jamming Sentenced

    James Tobin, a Republican campaign worker who was convicted of jamming Democratic phone lines during the 2002 New Hampshire Senate election, was sentenced to 10 months in prison on Wednesday. In December, Tobin was found guilty of two counts of telephone harassment.

  • Agencies

    Coupons Inc. Buys Stake in Couponstar

    Coupons, Inc., a Mountainview, CA-based provider of printable coupon marketing and technology services provider, has acquired a 50% interest in Cashstar International, the Australian parent of Couponstar Ltd (UK) and Couponstar Pty Limited (Australia).

  • DMA Names Three to Hall of Fame

    The Direct Marketing Association has selected three new inductees for its Hall of Fame. The 2006 honorees are: Dick Cabela, founder of Cabela’s; John F. Temple, president and CEO of Guideposts; and the late Donald Kuhn of May Development Services/Direct Media Inc.

  • Listline e-Newsletter 05/18/06

    Atre Group Inc. has appointed Rickard List Marketing to manage the
    DataWarehousing/Business Intelligence Executives file. It consists of
    8,473 individuals who registered at Atre’s Web site to access special
    reports, white papers and other information.

  • Agencies

    Burger King Puts Mascot in Xbox Games

    In a move to further entertain its customers, Burger King has inked a deal with Microsoft to feature its King mascot in three Xbox video games, according to news reports.

  • Agencies

    Hershey Taps Country Music, Film for Promos

    The Hershey Co. this week breaks an on-pack and online sweeps leveraging its title sponsorship of Tim McGraw and Faith Hill’s “Soul2Soul II” tour.

  • Lawsuits Prompt Promotion Changes for MLB Teams

    Two Major League Baseball teams have been slapped with lawsuits this month alleging sex and age discrimination in promotions at ball games.

  • Adidas Head of Global Marketing Moves to Reebook

    Reebok has named Uli Becker to head global marketing for the brand. In the newly structured role, Becker will oversee global product, sports marketing, global brand marketing and global brand public relations for Reebok. The new role begins July 17.