Listline e-Newsletter 05/18/06
* DataWarehousing/Business Intelligence Executives
* Construction Claims Monthly
* American Smokers Registry
* Small Business Decision Makers
* Home Arts and Gardening PIP
* Golf Club Depot
* Lifestyle Dimensions Database Growth Soars
* Short Cuts
* Doubleday Entertainment NY/Professionals Files
* Consumer Electronics Buyers
LISTS UNDER NEW MANAGEMENT
DataWarehousing/Business Intelligence Executives
Atre Group Inc. has appointed Rickard List Marketing to manage the DataWarehousing/Business Intelligence Executives file. It consists of 8,473 individuals who registered at Atre’s Web site to access special reports, white papers and other information. Most of those listed are chief information officers or vice presidents of information technology. No telemarketing is allowed. L.I.S.T. Inc. was the prior list manager.
Selections: State/SCF/ZIP
Price: $200/M
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or [email protected]
Construction Claims Monthly
Business Publishers Inc. has named Information Refinery Inc. as manager of the Construction Claims Monthly list. A total of 5,274 construction company executives and attorneys involved in the construction industry are named. Subscriptions cost $337. Chessie Lists Inc. formerly managed this file.
Price: $195/M (base)
Contact: Information Refinery Inc., Brian Clotworthy at 201-529-2600, ext. 28 or [email protected]
NEW LISTS
American Smokers Registry
More than 1.7 million smokers are identified on the American Smokers Registry. This data is collected via direct mail surveys.
Selections: Hotlines, household income, telephone numbers, age, mail order buyer, lifestyle interests, children by age, homeowner, length of residence, gender, occupation, marital status, state/SCF/ZIP
Price: $225/M
Contact: CPC Associates Inc., Brian McConnell or 973-746-5439 or [email protected]
Small Business Decision Makers
M. Lee Smith Publishers LLC has unveiled Small Business Decision Makers, a list with 24,301 executives who purchased books, newsletters and other training materials. The unit of sale was $200 or higher.
Selections: Executives, state/SCF/ZIP
Price: $160/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or [email protected]
NEW INSERT MEDIA
Home Arts and Gardening PIP
North American Affinity Clubs Inc. has launched the Home Arts and Gardening package insert program. Inserts will reach members of Affinity’s Creative Home Art and Home Gardening clubs. More than 400,000 packages are shipped annually. A maximum of eight inserts per package will be accepted. Inserts can be as large as 5-1/2 by 8-1/2 inches and weigh up to .25 ounce.
Price: $60/M
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or [email protected]
NEW SELECTS
Golf Club Depot
Several more selections have been added to the Golf Club Depot list. They are child’s age ranges, clothing buyers, Spanish-speaking, books, music buyers, political donors and catalog buyers. A total of 363,541 buyers are available from the last 12 months. One-quarter of these customers are women.
Additional selections: Monthly hotline, adult’s age ranges, gender, homeowner, income ranges, state/SCF/ZIP
Sample usage: U.S. Golf Association, Golf Digest, Thompson Cigar, Golf for Women
Price: $90/M
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected]
IN THE NEWS
Lifestyle Dimensions Database Growth Soars
InfoUSA reported triple-digit growth in list counts for several data categories within the Lifestyle Dimensions database between April 2005 and April this year. The count for the travel and entertainment category increased to 22.6 million, compared to 5.1 million in 2005, reflecting a 334% increase. Counts for golf increased to 9.2 million, up 206%; apparel to 19.5 million, up 142%; and health and exercise to 23.6 million, up 120%.
Short Cuts
Teramedia Corp. is looking for an executive vice president of list services to work at its corporate headquarters in Orlando, FL.
SPECIALS!
Doubleday Entertainment NY/Professionals Files
More than 70 Doubleday Entertainment NY and professionals lists are available for discounted $80/M catalog test pricing. Numerous lists of book club members are available. Contact: ALC Data Management, Lori Sloves at 914-524-5232 or [email protected] and Marianne DiLoreto at 914-524-5226 or [email protected]
Consumer Electronics Buyers
Three selections are being offered for the price of one on the Consumer Electronics Buyers list for orders placed by June 30. Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
