Chief Marketer Staff

• Objectives Are Everything

  Quick, list the objective for the next marketing dollar you spend. Is it quantifiable and time-bound? Is it something other than “increase revenue”?

• Becoming the First Step in the Demand Chain

  “Traditionally retail has been the last step in the supply chain,” Love Goel, chairman/CEO of investment firm Growth Ventures Group, said during his session at theMIX (Merchandising Innovation & Xcellence) Summit last week in Chicago.

• Mail Stream: A Report on Incoming Direct Mail

  FootSmart Spinoff Struts its Stuff Healthy shoe and foot products marketer FootSmart mailed a spring preview edition of its new spinoff, WalkSmart, a catalog that ramps up the fashion angle while retaining the company’s traditional emphasis on comfort. …

• InfoUSA Claims Victory in Proxy Fight

  InfoUSA

• Agencies

  Canadian Telemarketers Hit With Criminal Charges

  A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

• Residential Broadband Adoption Skyrockets: Pew

  Adoption of high-speed Internet access at home grew twice as fast in the 12 months prior to March 2006 than it did the previous year, according to a new study by the Pew Internet and American Life Project.

• BUZZ OFF, PLEASE

  Ken Magill’s column cracked me up (

• DON’T GET THEM STARTED

  I am appalled at the self-righteous, attacking, personal tone that Ken Magill took toward Keri Smith and Jeff Pitcher in his column (Don’t Get Him Started, March)

• Agencies

  Eddie Bauer Is Up for Sale

  Eddie Bauer Holdings Inc. has retained Goldman, Sachs & Co. to explore a possible sale, the company announced yesterday.

• Listline e-Newsletter 05/26/06

  Christian Book Distributors offers 319,603 last-12-month names on the
  CBD Gifts and Home Catalog Buyer list. Sixty-four percent are between 35
  and 59.