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Chief Marketer Staff

  • Agencies

    Healthy Living Earns Points for Blue Cross/Blue Shield Members

    Since its introduction in January, more than 17,000 Floridians have joined a new Blue Cross and Blue Shield of Florida (BCBS) program that rewards individuals for maintaining a healthy lifestyle.

  • News Brief

    GM: has appointed Troy Clarke president of

  • Data & Analytics

    Turning Strategy into Creative for the Hispanic Market

    Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model

  • Get to Know Your Media

    Contacting the media directly can seem intimidating at first, but with the right preparation and tools, you can indeed find and build media relationships.

  • Agencies

    The True Cost of CRM

    The strategic economic issue for all CRM initiatives must be their cost/benefit relationship. Put simply: How can we determine how much we can afford to spend on CRM activities for a single customer or group of customers to produce what level of loyalty and/or incremental business?

  • Agencies

    Need to Know Vs. Nice to Know: A Web Primer

    As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” versus the “nice to know.”

  • Agencies

    ROI Buffet

    What’s the biggest hit to your customer service ROI? No surprise: It’s personnel costs, according to a new survey.

  • Tyson to Cut $110MM in Costs

    Tyson’s new CEO Richard Bond last week announced plans to cut $110 million in spending as he brings Tyson back to a “commodity mindset.”

  • Digital

    More than 75% of All U.S. Adults Now Online: Poll

    An estimated 172 million adult consumers access the Internet, either through connections at home, the office, school, libraries or coffee shops, according to a new poll. The figure marks a 5% increase from last year’s level.

  • Digital

    Internet Advertising Hits Record

    Internet advertising revenues hit a new record of $3.9 billion for the first quarter of 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers announced today.