Chief Marketer Staff
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Cookie Monster Pushes Sunkist Berries
If Cookie Monster says it’s good to eat blueberries, will kids eat them? Sunkist and Sesame Workshop hope so. The two are set to launch a new summer retail
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Agencies
Metrics Deficiency
DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO
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Agencies
Bad Law Rising
YOU THINK YOU HAVE it tough with privacy regulations? It could be worse. For starters, you could live in Europe. Unlike in the United States, privacy
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Agencies
Golden Age of the Geo-Geek
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find
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Agencies
CORRECTION
The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.
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A Sporting Try
This summer, racing fans can chomp on NASCAR burgers or spread NASCAR-branded barbecue sauce on ribs while cheering for their favorite drivers at a trackside
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Agencies
Consumers on the Move
THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing
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Agencies
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
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Playing to Win
If you want to take the pulse of promotion, ePrize CEO Josh Linkner will tell you to look to Florida. With a history of some of the strictest regs for