Chief Marketer Staff

• Agencies

  InterContinental Aggregates Hotel Check-ins with PlacePunch

  Capitalizing on the popularity of mobile check-ins on Foursquare, Gowalla, Twitter and Facebook Places, InterContinental Hotels Group has launched a pilot program with a platform

• Agencies

  Take 7: Regal Entertainment Red Carpet Sweeps Finds Loyalists

  Regal Entertainment Group has found success in replaying an annual sweepstakes that offers its loyalty members a trip to the Oscars. Each year, the promotion also entices new members to join helping the company to grow its membership to 6.7 million, the largest loyalty program in the industry.

• Agencies

  Atkins Beefs Up Giveaway Promotion with Largest Budget to Date

  Atkins’ direct response campaign centers on a smartly designed free “Starter Kit” that includes three giveaways—a Quick Start Guide, a Chef Recipes booklet, and three Atkins bars—as incentives to get consumers to participate in the diet. And if early returns are any indication, things are looking good. Some 8,000 to 10,000 orders for the kits are being placed daily.

• Direct Mail Tips Headlines: 3 for right rail

   

• Don’t be a Passive Marketer: The Benefits of Actively Managed Search

  The 2010 holiday shopping season delighted a wide range of marketers. What metrics were the best arbiter of the seasonal ROI? It depends where you looked.

• Keeping Score: When Processing Leads, Remember Not All Customers are Created Equal

  When a company employs a marketing automation system to score its incoming leads, it begins assigning points to prospects based on their activity. But,

• Editor’s Note: Off to a Good Start

  AS THIS ISSUE OF CHIEF MARKETER HITS YOUR MAILBOX, 2011 is in full swing. Of course, as we put it together we’re still in the middle of January, finally

• Giving the People What They Want

  YOU CAN HAVE THE GREATEST LOOKING WEBSITE IN THE WORLD, with the highest quality content possible. But if your prospects can’t find what they’re looking

• Agencies

  HSN is Everywhere She Wants To Be

  It was probably easier in the old days say, back in the late ’80s or early ’90s when HSN, then less than a decade old, consisted solely of live cable

• Chieftains: Notable Quotes from Around the Web

  There is a danger if we put too much into privacy protection. The phobia of technology and the changes it causes could be dangerous. Wonderful things