Chief Marketer Staff
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Agencies
AA Scrambles to Unleash Promos at NBA Finals
When it became evident earlier this month that the two National Basketball Association teams heading for the finals were hometown favorites based in a pair of American Airlines hubs, company officials did some quick thinking. The question for the airline’s marketers was, what promotions would fly quickly to leverage a first-of-its-kind opportunity?
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Agencies
Philips Norelco Dangles Rebates for Father’s Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father’s Day.
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Live From Cannes: Agency Execs Judge First Promo ‘Lions’
In an exclusive to PROMO, the two U.S. judges in the first-ever promotions competition for the Cannes Lions (the world’s most famous advertising award) begin blogging today from the south of France.
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Agencies
Suave, Dollar General Set Scholarship Contest
Unilever’s Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships.
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Ford Taps American Idol’s Hicks for Promotion
Ford has tapped American Idol winner Taylor Hicks for its Drive On Us model year-end sales promotion. Fresh on the heels of his victory, Hicks will be featured in a new TV and radio ad that debuts today. Hicks sings and dances to a new song called “Possibilities.”
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Cartoon Network Signs Mattel Deal
Cartoon Network Enterprises has signed a multi-year, multi-platform deal that names toymaker Mattel the network’s master toy licensee. The deal gives Mattel licensing rights to build toys for a number of Cartoon Network shows, including Fosters Home for Imaginary Friends, The Powerpuff Girls and Camp Lazlo.
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News Briefs
JAMBA JUICE: and Chronicle Books, both San Francisco, are running…THE CHICAGO TRIBUNE: has hired Draft, Chicago, to…
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Email
Datran Media Acquires Skylist
Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…
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WPP Acquires M80 Online Marketing Agency
WPP has acquired Los Angeles-based M80, an online word-of-mouth marketing agency, for an undisclosed sum.