Chief Marketer Staff
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CORRECTION:
In the June issue, a profile of The Regan Group failed to reflect ranking data calculated near press time. Regan Group came in at No. 49 in the PROMO
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Agencies
The Doctor Is In
Another humdrum night? Maybe it’s time to go out and hear some live jazz in a garden conservatory setting. But where? How about the hospital? It wouldn’t
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Agencies
AOL to Customers and Mailers: And You Are?
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That’s twomonth.
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Agencies
The New E-zine Metric
WHEN E-ZINES first came out, chief marketing officers looked at the reports and were excited about using open rates and click-throughs to measure their
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Balancing Act
A 13-year-old Connecticut boy suffered second- and third-degree burns in 2001 after he set himself on fire by imitating a stunt on MTV’s show Jackass.
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Agencies
Somebody Gets It
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake
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Agencies
So Where’s the Copy?
I admit, I have to search widely for interactive ads that cry out for a makeover. Still, there always seems to be a plentiful supply of examples of advertising folly. And while the percentage of such ads may be small, the dollar waste is huge.
The latest example is one that I found in a recent issue of The Wall Street Journal, an ad for the worldwide chain of Mandarin Oriental Hotels. It’s presumably one of a series.
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Agencies
Priming the Pump
Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco