Chief Marketer Staff

• It’s the User, Stupid

  Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll need: marketing people, the information technology guys, some ops folks, and of course, the CEO.

• Agencies

  LETTERS TO THE EDITOR

  DEAD LETTER OFFICE My grandmother had her own (unique) solution to unwanted solicitations (Loose Cannon, June 1). After my grandfather died, she received

• Agencies

  The Sweet, Sticky Smell of Success

  Do you know about Diet Coke and Mentos? It’s not the latest weight-loss craze. It’s a Mr. Wizard science experiment gone berserk, and it’s currently storming

• Agencies

  Priming the Pump

  Who wouldn’t like some free gasoline as gas prices remain at record levels? Well, a Sunoco promotion tied to NASCAR is offering consumers just that. Sunoco

• PROMO Xtra

  Excerpts from our e-newsletter 6/15 M&M’s is one of a number of brands (including Volvo, Valpak and McDonald’s) that are backing the Disney film, Pirates

• Agencies

  Educate Yourself

  THE POSTAL INDUSTRY IS UNDER attack, and it’s time people in our business took it seriously. Too many who make their living from the mail are turning

• Agencies

  Aste+risk Means You’re Risking Your Aste

  I ABSOLUTELY, POSITIVELY, AND UNEQUIVOCALLY BELIEVE IN information optimizing. Information optimizing is making the most of any benefits whatever you’re

• Trail Mix

  I did a little sightseeing with my daughter last month, from the seat of a bike. We rode 150 miles in one weekend, our first stint with The Multiple Sclerosis

• Agencies

  Great-West Woos Dentists

  TALK ABOUT DRILLING DOWN: Great-West Life Assurance Co. increased its coverage of dentists by 7% by offering enhanced benefits and changing its list segmentation.

• Agencies

  Toasting a Golden Beer

  Picture this: A young couple sits at a table in an upscale eatery. The two chat quietly over a glass of imported beer. A well-dressed attendant approaches