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Chief Marketer Staff

  • Mobile

    Virgin Mobile Taps Alcone for Launch

    Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns.

  • Agencies

    Kraft Partners with Meal-Assembly Chain

    Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design.

  • HIT Entertainment Names New Promotions Exec

    HIT Entertainment has named Dana Laufer as its new VP-Promotions. In her new role, Laufer will help develop and implement national promotional strategies and programs based on HIT’s portfolio of brands, including Barney, Bob the Builder, Thomas & Friends and Angelina Ballerina.

  • News Briefs

    FREECAR MEDIA: Los Angeles, is working with TrashTalk! Outdoor to design and execute…JONES SODA CO.: will begin selling its soda in all of…

  • Agencies

    The Case for Simultaneous Concept Testing

    Direct and interactive marketers have long understood the power and value of testing. Most tests, however, have focused on incremental elements of a communication, such as subject lines or envelope greetings

  • Data & Analytics

    Hispanic Online Best Practices: In Culture

    To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.

  • Offline Research for the Online World

    Chief marketers seeking to understand their customers’ online behavior should not ask them what they want; instead they should watch how they behave.

  • Ad Gains Boost Dow Jones

    Dow Jones & Co. reported an increase in second-quarter profits over the same period last year in part as a result of ad-revenue gains in print and online.

  • Integrated Media Holdings to Acquire Bidchaser

    Integrated Media Holdings Inc. will acquire Bidchaser Inc., an online auction and e-commerce company, for an undisclosed sum.

  • Verizon Granted Injunction in Wireless Telemarketing Case

    A New Jersey judge has granted Verizon Wireless a permanent injunction to stop All Star Vacations and Marketing Group Inc., Miami, from making telemarketing calls to its customers.