Chief Marketer Staff, Author at Chief Marketer

Swiss Army Promotes Moore to VP-Corporate Market Sales

Swiss Army Brands, Inc. has named Shelly Moore VP-corporate market sales.

CMO Bronner Out at Beam Global Spirits & Wine

Beam Global Spirits & Wine, Inc. has named John Muller, the senior VP-strategy and corporate development, as interim global chief marketing officer, effective immediately. The company will begin a search for a new CMO following the sudden departure of CMO Beth Bronner.

Agencies

You Can’t Be Full Yet

Taco Bell, Burger King and Applebee’s are the most popular concepts with the country’s 200 largest multi-unit franchisees, according to rankings released by the Restaurant Finance Monitor.

Three Quarters of Adults Say ‘Do Not Call’: FTC

(Direct Newsline)—More than three quarters of U.S. adults have registered their primary telephone numbers on the national Do-Not-Call registry, and as a result, have significantly reduced the number of unwanted telemarketing calls they receive, the FTC said in its annual report to Congress last week.

Agencies

‘Coupon Mom’ Partners With Boodle Site

Online coupon site Boodle.com has partnered with The Coupon Mom, Stephanie Nelson to share her secrets to saving at the grocery store.

News Briefs

REEBOK: has signed a multi-year partnership with actress…STARWOOD HOTELS & RESORTS: has named Matt Ouimet as…

Live from Ad:Tech Chicago: Putting PR to Work in News Search

You can optimize your Web pages for higher rankings in natural search, and optimize your landing pages for better conversions from pay-per-click advertising. But if you

Email

97% of Sending IP’s Reps are Bad Enough to Block: Return Path

Ninety seven percent of sending IP addresses

Email

U.S. Spam Improvement Stalls: Sophos

And we were doing so well. For the first time in two years, the U.S. has failed to decrease the amount of spam relayed through its computers in the second quarter of 2006, Sophos announced yesterday in its quarterly

Agencies

Shipping Costs, Technology Spending Cut Amazon’s Income

Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer’s operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million.