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Chief Marketer Staff

  • Agencies

    Loose Cannon: It’s Summertime! Let’s Ride the (You)Tube!

    Readers who spend enough time on the beach this summer will probably see the following sentiment stretched across the front of a t-shirt: “Old age and treachery will overcome youth and idealism every time.” Today’s exercise in youth and idealism comes from Chad Hurley and Steve Chen, the twenty-something founders of YouTube.com.

    For the uninitiated, YouTube is an online video-file sharing service. Would-be Martin Scorseses can upload video clips of pretty much anything, ranging from elaborately produced fantasies to random clips captured on a mobile phone’s video card. These can then be viewed and rated by anyone logging onto the site.

  • Whirlpool Sets Record Second Quarter Sales

    Whirlpool Corp.’s second-quarter sales rose 33% to a record $4.7 billion, reflecting the acquisition of Maytag Corp. and strong consumer demand worldwide.

  • Mail Stream: A Report on Incoming Direct Mail

    Birthday Express Launches Party Destination This summer, party solution provider Celebrate Express launched Party Destination, a Birthday Express catalog and website spin-off that offers products for family celebrations and gatherings. Similar to …

  • Listline e-Newsletter 07/31/06

    This is a list of consumers who registered online to receive rebates.
    This file is comprised of 775,569 direct mail and online buyers.

  • Agencies

    FTC Settles with Healthcare-Scam Telemarketers

    Canadian telemarketers have settled charges by the Federal Trade Commission that they sold phony healthcare discount plans and bogus credit card loss protection to U.S. consumers.

  • Digital

    Jambo Will Provide Pay-per-call to Brokers

    Informa Research Services, an Agoura Hills CA-based company providing services to the mortgage industry, has signed an agreement for a pilot program to use pay-per-call ads from Jambo to connect consumers and mortgage brokers.

  • Digital

    ComScore Launches Competitive Search Reports

    ComScore Media Metrix has launched a new service that will provide search marketers with reports that compare the effectiveness of their keyword strategies and tactics with those of their major competitors.

  • Agencies

    For Google and Lane’s Gifts, a Click-Fraud Settlement

    An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.

  • Coke’s New Site Challenges Consumer to Create Bottle Film

    The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, “The Coke Side of Life,” and challenges consumers around the world help it become a major content portal.

  • Agencies

    Newcastle Brown Ale Sweeps Offers Prizes for Him and Her

    It’s like the devil on one shoulder and the angel on the other. Newcastle Brown Ale’s latest sweepstakes feature one prize “that gets you into trouble and one prize that gets you out of trouble”.