Chief Marketer Staff
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Email
Microsoft Replacing Complaint Button with “Unsubscribe
Spam complaints against e-mail marketers by Microsoft address holders are potentially about to drop dramatically.
The company has become the first e-mail box provider to answer e-mail marketers
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Agencies
Mentos Bottles Geyser Fad
Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Someone, somewhere figured out that dropping a Mentos mint into a 2-liter bottle of pop makes the beverage …
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Agencies
Cingular Races to NASCAR with Sweeps
Cingular Wireless has dialed up a sweepstakes to support its sponsorship of NASCAR car No. 31, driven by Jeff Burton of Richard Childress Racing. Cingular’s Race Talk sweeps is part of the wireless company’s on-air polling program that airs through …
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Eight O’Clock Brews Up Blog, Ads
Eight O’Clock Coffee Co. is energizing coffee drinkers and its brand with a new blog that invites customers to share their gripes and thoughts about life, work and coffee. The blog, called The Grind, follows the storyline of a working mother of two who …
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Agencies
Sara Lee Plates Sandwich Contest
Sara Lee Food & Beverage is reprising its Sensational Sandwich Search contest dangling a grand-prize trip to “The Sandwich Islands”: Hawaii. The August-September contest is timed to make the most out of back-to-school season and National Sandwich Month, …
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Agencies
Party Firm Joins the IMN Party
The party goes on.
Do-Re-Me & You! is the latest direct sales firm to sign up for IMN’s Party Pulse e-zine service. Its 1,000 consultants, who sell children’s storybooks and other learning products in home sales parties, can now communicate with customers through e-mail newsletters.
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Agencies
Tips for Dealing with The Tough E-Zine Challenges
As far as we know, there are no degree programs for how to create e-mail newsletters. But it’s an art that should be studied.
In their eagerness to get their sales message across, many firms ignore basic design and technical rules.
Here are some e-mail tips from Geoff Smith, managing director of online product develop for Prism Business Media, the publisher of this e-zine.
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Agencies
What Podcasting Can Do
Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.
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News Briefs
DUNKIN’ DONUTS: and JetBlue Airways have teamed up in a new sweepstakes dangling free airline seats to consumers who register their Dunkin’ Donuts loyalty cards online. Consumers who register their cards at DunkinDonuts.com will be entered into a …
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