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Chief Marketer Staff

  • Agencies

    La Quinta Boosts Brand Via Instant-Win Game

    La Quinta hotels are out with a new online-only campaign dangling an instant-win game to boost brand awareness and loyalty. The Irving, TX-based hotel chain is using the backdrop of a U.S. map showing La Quinta locations to tout its growth, and is …

  • Agencies

    Cotton Inc. Hosts Mall ‘Camp’

    Cotton Inc. and Seventeen Magazine are wrapping up a weeklong event that sent 50 high schoolers to camp at their local mall. “Cotton’s Fashion Camp” runs through Aug. 5 at General Growth Properties’ upscale Galleria Dallas mall, with seminars conducted …

  • News Briefs

    VOLVO CARS OF NORTH AMERICA: will convene the final leg of its global treasure hunt promotion tied to Disney’s Pirates of the Caribbean: Dead Man’s Chest on Aug. 6. Seven finalists will be taken to a secret location somewhere in the world where the …

  • First Person: Ethnography, Quaker Oatmeal, and Frito-Lay

    More than a decade ago, marketers, researchers, and innovation firms relied heavily on focus group research to vet new product offerings (more than 85% of which fail).

  • Blog Aims to Smear DiGuido

    Someone has apparently started a blog in an attempt to smear Al DiGuido, the president of e-mail service provider Epsilon Interactive.

  • Acquisitions Pace ValueClick Second Quarter Growth

    ValueClick Inc. reported net income of $14.4 million for the second quarter, up from $6.8 million last year.

  • AIG DM Unit Acquires Taiwan Insurance Firm

    American International Group Inc.

  • Justice Launches Catazine, Mails Out 1 Million Copies

    Justice, a direct marketer of apparel for girls ages 7 to 14, has mailed out 1 million copies of its first “catazine,” a cross between a catalog and a magazine.

  • D&B, Acxiom Join Forces for New Services

    D&B has signed product and technology outsourcing agreements a deal with Acxiom Corp.

  • Agencies

    Bush to Nominate Bilbray to USPS Board of Governor

    President Bush intends to nominate James H. Bilbray to be a Governor of the U.S. Postal Service Board of Governors, for the remainder of a nine-year term expiring Dec. 8 and for an additional nine-year term expiring Dec. 8, 2015.