Chief Marketer Staff, Author at Chief Marketer

Yahoo! Gets Moving on Mobile Ads

It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2 to offer search ads in go2’s mobile directory services

Agencies

Avis Boosts Rentals with Crest Premiums

When it comes to the bare necessities in life, Avis Rent A Car and Crest are giving airport travelers a needed helping hand.

Agencies

Delta SkyMiles Teams with Netflix for Miles

Delta Airlines is giving it loyalty club members a new way to rack up miles—watching movies from home.

Agencies

Summer Push Puts New Elizabeth Arden Fragrance in Teens’ Hands

Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls.

Agencies

DSW Revamps Loyalty Program

Shoe retailer DSW Shoe Warehouse will replace its loyalty program next month, rolling over active members in its current program.

Agencies

Moms Don’t Cash In on Credit Card Rewards

Fully 41% of moms use a rewards-based credit card, but more than half don’t redeem their points.

KFC Targets Moms Via Advisory Board

KFC is targeting moms with a new advisory panel that will get women talking about the brand and what matters most to them and their families.

Agencies

Jeep to Muddy Up Consumers at State Fair

Consumers desperately searching through a three-foot-deep pool of slushy, slippery mud to find sticks may drive home a new Jeep. It’s the brand’s latest stunt to engage consumers and get them digging for a chance to win the grand prize.

Agencies

Learn To Generate ‘Return On Customer’

(Small Business Review)—To build long-term value for your business, invest in your relationship with existing customers—your most valuable assets.

Agencies

Teen Boys More Likely to Buy Gift Cards than Girls

Some 48% of college-bound teens purchase gift cards rather than a gift item for friends and family throughout the year, while 33% of teen girls bought gift cards, according to a new study commissioned by Stored Value Systems, Inc. (SVS), a national gift card supplier and transaction processor.