Chief Marketer Staff
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News Briefs
KEF AUDIO AMERICA: Marlboro, NJ, has hired…BEECH-NUT NUTRITION CORP.: has moved…SPRINT: and AirPlay Network, Inc., unveiled a…THE CHILDREN’S ADVERTISING REVIEW UNIT: of the…
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Agencies
Database Marketing and ROI
Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.
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Agencies
The Second Key to An Effective Marketing Dashboard
In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.
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Agencies
AT&T Files Suit Against ‘Data Brokers’
AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.
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GMP Services Acquires Nine Search Engine Consultancies
GMP Services Inc., a Web hosting and online publishing company, has bought the assets of nine U.S. search engine optimization consulting firms.
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DMA Hall of Famer Litle Tops Inc. 500 List
Direct Marketing Association Hall of Famer Tim Litle
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REI Names Vogl Vice President of Marketing
Recreational Equipment Inc. (REI) has named Tom Vogl vice president of marketing.
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Digital
Yahoo! Gets Moving on Mobile Ads
It’s no newsflash that search marketing is reaching out to intersect other forms of advertising and promotion: Just think of Google’s announcement last week that it will start offering coupons in its local search results. Yahoo! too is growing beyond the PC query. Late last week the company announced that it has partnered with go2 to offer search ads in go2’s mobile directory services