Chief Marketer Staff
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Agencies
Starbucks Cools off Customers with Free Beverages
It’s hot out there and Starbucks plans to cool off a few regulars—and entice a few new customers—with free iced coffee.
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News Briefs
KEF AUDIO AMERICA: Marlboro, NJ, has hired…BEECH-NUT NUTRITION CORP.: has moved…SPRINT: and AirPlay Network, Inc., unveiled a…THE CHILDREN’S ADVERTISING REVIEW UNIT: of the…
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Agencies
Database Marketing and ROI
Measuring return on investment for customer acquisition is a fairly clear-cut proposition. Most businesses have a reasonably good idea what kind of revenue a new customer will generate in a year, and they know how much profit that revenue will create.
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Agencies
The Second Key to An Effective Marketing Dashboard
In some cases, it makes sense to start structuring a dashboard and build your knowledge and understanding rather than investing in rocket science analytics that may miss their insight target completely.
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Agencies
AT&T Files Suit Against ‘Data Brokers’
AT&T Services Inc. filed suit Wednesday in federal court to block more than two dozen alleged data brokers from getting hold of customer information without authorization.
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GMP Services Acquires Nine Search Engine Consultancies
GMP Services Inc., a Web hosting and online publishing company, has bought the assets of nine U.S. search engine optimization consulting firms.
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DMA Hall of Famer Litle Tops Inc. 500 List
Direct Marketing Association Hall of Famer Tim Litle
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REI Names Vogl Vice President of Marketing
Recreational Equipment Inc. (REI) has named Tom Vogl vice president of marketing.