Chief Marketer Staff

• Agencies

  Where’s the Beef?

  SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house

• Agencies

  Eckler’s Tunes Up Search

  A REFINED SEARCH STRATEGY has helped auto parts marketer Eckler’s boost online orders more than 600% and lift sales revenue nearly 550%. Clickthrough

• Agencies

  What They Say Isn’t What They Do

  Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services

• Agencies

  The Water’s Fine

  A MULTISOURCED prospect pool takes list-based business-to-business targeting to the next stage of sophistication and effectiveness. Rather than treating

• Agencies

  On the Phone or Away From Your Desk? Don’t Tell Us About It

  A while back, the United Nations estimated that spam cost the world’s economy $25 billion the preceding year in lost productivity and money spent protecting

• The Tech Trek

  When promo shop Colangelo wanted to brainstorm some new in-store marketing ideas, it invited 100 clients and a handful of high-tech vendors in for a drink.

• Sampling Smarts

  General Mills wants Hispanic moms to know What a rich and wonderful life it is. It sounds sexier and more colorful in Spanish: Rica Vida, the tagline

• TV That Pops

  Fun fact: Did you know that 80% of popcorn consumed at home is eaten while watching television? So what better pair to get together than Orville Redenbacher

• Agencies

  A Better Opt-Out

  MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free

• Agencies

  The Right Combination

  FRUSTRATED ABOUT HOW TO ATTRIBUTE CREDIT FOR SALES AND brand-building success? You’re not alone. It’s a hot topic given the amount of money spent on digital