Chief Marketer Staff
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Web Video to Grow Faster than Expected: Report
A New York research firm has upped its estimate of the amount that will be spent on streaming ads over the internet in 2007. According to eMarketer, that figure will now hit $650 million, up from an earlier 2007 forecast of $640 million published last November.
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L.L. Bean Jumps Back into Retail Store Expansion
Outdoor-equipment cataloger L.L. Bean will open 26 retail stores around the country over the next several years, according to a report Saturday in the Boston Globe.
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Agencies
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.
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Agencies
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.
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Agencies
Kraft Touts Baskin-Robbins with Kids’ Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.
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M&Ms Piggyback Scream Return
Masterfoods got a p.r. boost last week when Edvard Munch’s masterpiece The Scream was recovered in Oslo, Norway, two years after it had been stolen.
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Agencies
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing.
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News Briefs
COTT CORP.’S: new Orient Emporium Tea Co. line of…PANASONIC CORP. OF NORTH AMERICA: is supplying NBC Universal with…
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How to Improve Your Product Concepts–and Your Concept Tests
Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store.