Chief Marketer Staff
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L.L. Bean Jumps Back into Retail Store Expansion
Outdoor-equipment cataloger L.L. Bean will open 26 retail stores around the country over the next several years, according to a report Saturday in the Boston Globe.
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Agencies
MasterCard Lands A Starring Role in Brand Integration Deal
MasterCard has found a new way to promote its brand—via an ABC Family movie. MasterCard has inked a deal with ABC Family to integrate its product in an original TV movie Relative Chaos that puts a new spin on brand integration.
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Agencies
Alltel Promo Gives Students Own Game Day
Alltel Wireless is calling on college students to campaign for the chance to win a football experience—having a game of their own.
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Agencies
Kraft Touts Baskin-Robbins with Kids’ Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding.
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M&Ms Piggyback Scream Return
Masterfoods got a p.r. boost last week when Edvard Munch’s masterpiece The Scream was recovered in Oslo, Norway, two years after it had been stolen.
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Agencies
Carlson Marketing Hires VP-Interactive Marketing
Carlson Marketing has named Doug Rozen as VP-interactive marketing.
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News Briefs
COTT CORP.’S: new Orient Emporium Tea Co. line of…PANASONIC CORP. OF NORTH AMERICA: is supplying NBC Universal with…
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How to Improve Your Product Concepts–and Your Concept Tests
Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store.
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Data & Analytics
Marketing to Today’s Teens: The Same but Different
Accounting for 25% of the population in the United States, Generation Y not only provides a huge current market, but it also provides the possibility of gaining lifelong brand loyalty.