Chief Marketer Staff

• Email

  Best Practices: Why Your Website Must Encourage Email Sign-Ups

  All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don’t have a very good website.

• Email

  Pediatric Hospital’s Enewsletter Program Grows Up

  Akron Children’s Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.

• Promo 100 Webcast redirect

  If you are not automatically redirected to the The 2011 PROMO 100 Agency Ranking webcast, please click here to access the …

• Agencies

  Chief Marketer Listline May 2

  Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

• Social

  Facebook Advertising Offers Real, Measurable Results

  Facebook is commanding an ever-increasing piece of advertising budget pies, thanks to the measurable results it provides marketers in terms of new fans and website conversions. While Facebook’s auction-based bid and cost-per-click pricing structures are similar to Google’s, they are much more valuable to marketers for a few key reasons—namely, the interest-based targeting, immediate gratification opportunities and the potential for viral activity they offer. Here’s how each of these serve marketers:

• Agencies

  Schick Quattro Tour Evokes Shaving, Sans the Shower

  The Grove in Los Angeles makes it the perfect spot for the Schick Quattro for Women Disposables razor brand to kick off its mobile marketing tour on Saturday.

• Agencies

  New Research on Manufacturer and Retailer Rebate Programs

  Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix.

• Agencies

  Make Sure You Use Your Data Properly

  Years back I had a job as a marketing director at a business-to-business cataloger. They mailed, without great results. They couldn’t figure out why.

• Social

  Social Marketing a Growing Part of the Media Mix in 2011: Survey

  Asked how they’ll approach Web video this year, three-quarters of marketers said they will increase their use

• Agencies

  Catalina Bypasses the Register to Offer Online Printable Coupons

  Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com