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Chief Marketer Staff

Agencies
E-Zine Program Helps PTC’s resellers Connect

“You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.
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Social Networks: or, How to Win on Friendster and Influence People

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri’s Pampers, perhaps.)
Imran Test Article Side Box

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …
Agencies
Doritos Invites Consumer Ads for Super Bowl

Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.
Trial Date Set in Advo/Valassis Legal Battle

The legal battles between FSI giant Valassis Communications, Inc. and Advo, Inc., the nation’s largest direct-mail marketer, will move to a new level in December when a trial begins.
Agencies
Ford Let’s Consumers ‘Race’ NASCAR

Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.
Agencies
Taco Bell Names El Presidente

Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.
News Brief

MCDONALD’S CORP.: is partnering with the Scripps Research Institute to
Agencies
B-to-B Direct Marketing: When Close to Perfect Is Good Enough

I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.
Why I Wrote My Book

Well, summer is over, and if your inbox looks anything like mine, you’ve probably received a torrent of invitations to attend an embarrassingly large number of professional conferences.