Chief Marketer Staff

• Agencies

  How to Send an E-mail Newsletter Your Customers Will Love

  The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.

• Agencies

  E-Zine Program Helps PTC’s resellers Connect

  “You never call, you never write.” Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.

• Agencies

  Social Networks: or, How to Win on Friendster and Influence People

  Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri’s Pampers, perhaps.)

• Imran Test Article Side Box

  September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …

• Agencies

  Doritos Invites Consumer Ads for Super Bowl

  Frito-Lay is putting at least some of its Super Bowl advertising in consumers’ hands this year.

• Trial Date Set in Advo/Valassis Legal Battle

  The legal battles between FSI giant Valassis Communications, Inc. and Advo, Inc., the nation’s largest direct-mail marketer, will move to a new level in December when a trial begins.

• Agencies

  Ford Let’s Consumers ‘Race’ NASCAR

  Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes.

• Agencies

  Taco Bell Names El Presidente

  Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters.

• News Brief

  MCDONALD’S CORP.: is partnering with the Scripps Research Institute to

• Agencies

  B-to-B Direct Marketing: When Close to Perfect Is Good Enough

  I think most business-to-business marketers should aim for “get it out” and “good enough” rather than aim for perfection when it comes to marketing to drive leads and sales.