Chief Marketer Staff, Author at Chief Marketer

Web Site Rents Out Fancy Purses

Back in 2004, Kara Richter knew she wanted to start an online business and bring high fashion to the not-so-high income.

She already knew it’s possible to rent things online as a friend of hers had started a Web site where golfers can rent out clubs.

Agencies

Is There Truth in Advertising?

When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books.

Listline e-Newsletter 09/27/06

Bethesda List Center Inc. has been chosen by Columbia Books Inc. to
oversee the Washington Lobbyists from Columbia Books file. It consists
of more than 20,000 postal and 9,500 e-mail addresses, plus telephone
numbers.

Email

DiGuido Ousted From Epsilon: Sources

Al DiGuido has been fired from his job as CEO of e-mail service provider Epsilon Interactive, Direct Newsline has learned.

Agencies

Sharper Image CEO Loses Proxy Fight, Steps Down

Sharper Image founder, CEO and most public face Richard Thalheimer has stepped down, with the Associated Press claiming he was ousted by his company’s board of directors. Jerry Levin, who led a group of dissident shareholders and gained a seat on the firm’s board in July, will serve as chairman and acting CEO, effective immediately.

Agencies

Live From Advertising Week: Reaching the Individual

The key to advertising today is reaching the individual through multiple channels of communication.

Lands’ End Taps Gerard Cunningham as CMO

Gerard Cunningham has been appointed chief marketing officer of Lands’ End. He will report to company president David McCreight and will be responsible for all marketing activities.

Agencies

Vertis Launches Trackable Retail Promotion Program for Hispanics

Vertis Communications has introduced

Agencies

Chevy Silverado Drives for Farm Aid

Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.

Agencies

Live from the Sports Sponsorship Symposium: Crocs Reaps AVP Tour Branding Benefits

Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player’s (AVP) Tour, a pro beach volleyball tour.