Chief Marketer Staff
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Email
Care With Creative Boosts Uni Key’s Email Health
Tweaking creative to get to the point—and not offend customers—has helped dietary supplement marketer Uni Key boost sales and Facebook fans via email.
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Agencies
News Brief: Jack Morton/General Motors
JACK MORTON WORLDWIDE: has been named agency of record for General Motors for brand experiences to provide the strategic, creative, design, planning and activation services
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Chief Marketer Listline June 20
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Don’t Do It! 3 Things Consumers Don’t Want from Your Loyalty Program
Learn three things that customers don’t want from your loyalty programs
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Agencies
Broker Roundtable: Who should control marketing databases, marketing or IT? Why?
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Who do you think should control marketing databases, marketing or IT? Why?
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Social
Giveaways are Mainstays for Banana Boat Promo
The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.
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AllYou.com Aggregates Grocery Circulars Online
AllYou.com has launched an interactive tool that lets consumers browse all the main grocery circulars in their neighborhood by ZIP code
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Email
Enhanced Email Program on the Menu for Wolfgang Puck
Each Wolfgang Puck brand was maintaining its own separate database of email addresses and purchase histories, and they couldn’t be easily shared. The company recently worked with Listrak to consolidate those files and create more cross sell opportunities.
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Agencies
Corona Creates a “Beach Mindset”
We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign.