Chief Marketer Staff
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Agencies
Hostess Runs Summer On-pack Promotion Around Baseball
Hostess is using a sweepstakes and the game of baseball to draw attention to some of its bakery items.
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Social
NASCAR Makes a Pit Stop at Car Town
NASCAR’s first social gaming experience makes another good case study of how to introduce an online game, ensure that game play spreads virally across social media and builds loyalty and repeat visits by rewarding players.
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Mobile
Five Key Steps to Mastering Mobile Marketing
The key to masterful marketing in this changing landscape is both understanding mobile users and creating a site that works on both traditional and mobile devices. Here are five tips for creating an exceptional Web experience on mobile devices
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Chief Marketer Listline June 27
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Agencies
Key Distinctions Among CPG E-shoppers: Study
Online consumer goods purchases—particularly among millennials and high-end shoppers—are on the rise. There is a sense of urgency for consumer packaged goods companies to place a strategic priority and to shift their sales and marketing strategies to address this eCommerce tipping point or risk losing both share and relevance. In fact, ecommerce is the fastest growing channel for consumer packaged goods companies.
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Agencies
Broker Roundtable: The Prospects for Mortgage/Real Estate Lists
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: With the housing market still in trouble, what are the prospects for mortgage/real estate lists?
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Agencies
Who Moves – Where and Why
Recent government reports provide a great deal of insight into the mobility of Americans. People move for many reasons, including a new job, a change in marital status or family size, or a change in economic status.
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Social
How to Get People Talking about Your Brand
Talkable brands do not rely on expensive traditional advertising to drive sales. Instead, they tap into the inexpensive conversational power of customers as their primary advertising vehicle
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Agencies
Watson’s Gig on Jeopardy! Helps IBM Reboot Brand
The data analytics engine Watson may have beat Jeopardy champions Ken Jennings and Brad Rutter in February, but the real winner was IBM.
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Agencies
The Character of Mexican Men Pave the Way for Tecate Branding
Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion.