Chief Marketer Staff, Author at Chief Marketer

7 Simple Steps to Successful Social Media Promotions

In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. But while there is great promise, when it comes to promotions, many have struggled with how to go about it.

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Tablecloth Marketer Launches DRTV Effort

A Pensacola, FL marketer of table covers is looking to expand its reach further into direct response television and catalogs after some initial success with social media.

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Using Consumer Spending Data to Target Your Audience

More than one-quarter of American consumers have little or no credit. Experian research finds that 40.4% of adults who have a household income of $100,000 or higher have less than $20,000 to spend a year on discretionary goods and services.

Getting Technical on B-to-B

If you are looking to reach information technology(IT) professionals, then you are in a great position to leverage data from the B-to-B marketplace.

Chief Marketer Listline June 13

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

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Broker Roundtable: Testing Lists Outside Your Normal Comfort Zone

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How important is it to test lists outside your normal comfort zone? Our panel includes Geoff …

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NaturallyCurly Tries to Tame the Stylist Market

Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

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Warning: Your CRM System Is Not a B-to-B Database

Chief Marketer recently talked with John Coe, president of Sales & Marketing Institute, and Jim Wheaton, co-founder of Wheaton Group, about why it is essential for B-to-B marketers to have both a CRM system and a proper marketing database.

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18 Proven Ways to Reach B-to-B Customers with Email

Business-to-business communications are fundamentally different from business-to-consumer. With B-to-B, there is usually a long sales cycle. Your goal is to engage, to establish your company as a valuable source of information. You want to get your messages opened and read often, making you the authority buyers turn to when they are deciding where to purchase. Here are 18 steps to consider when planning a B-to-B email marketing campaign:

Social

McDonald’s Wins Twitter Followers with “McWinning”

McDonald’s director of social media Rick Wion said he took a chance that something fun and timely on Twitter like “mcwinning” would get tweeters to lay off the McLobster