Chief Marketer Staff

• Agencies

  Judge Won’t Overturn Spamhaus Ruling

  A FEDERAL JUDGE IN Illinois recently denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against

• Agencies

  Hilton Strikes a High Note

  Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.

• Agencies

  Room to Grow

  THE PERSON WHO HELPS YOU send out your next e-mail campaign may be a kid, but he’s part of a young and growing industry and quite possibly has more job

• Agencies

  Is Anyone Listening?

  FROM MY EARLIER CAREER AS AN audiologist, I can remember the many corny jokes made about diagnosing and rehabilitating people with hearing disorders.

• Xtra

  11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.

• Agencies

  The New Direct

  YOU MAY HAVE HEARD SOME BUZZ ABOUT THIS. We certainly hope so. But if not, here’s the word on the new Direct. The new Direct? Yes. We’ve thrown Direct’s

• Rewind

  So much for glacially paced evolution. Promotion marketing took defined strides this past year.

• Correction:

  In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy

• Listline e-Newsletter 12/01/06

  List compiler Well Built Lists has named MKTG Services to serve as its
  exclusive sales agent. Its apartment and renter database is comprised of
  60 million households.

• Agencies

  Omnicom Acquires 180 Amsterdam

  Omnicom Group Inc. has acquired a majority stake in interactive marketing and design agency 180 Amsterdam.